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Advertise on Compare.com.au

Reach Australians at the exact moment they're comparing insurance. Our audience is actively researching providers, comparing quotes, and making purchasing decisions.

Why Advertise With Us

Compare.com.au connects insurance providers with Australians who are ready to buy.

13
Insurance Categories
Car, home, contents, health, life, travel, pet, and more
100%
Purchase Intent
Every visitor is actively comparing insurance options
AU
Focused Audience
Exclusively Australian traffic from consumers looking for local cover
SEO
Organic Growth
Ranking for high-value insurance comparison keywords across Australia

Our Audience

Compare.com.au attracts Australians across a wide range of insurance needs.

🚗 Vehicle Owners

Australians comparing car, motorcycle, classic car, caravan, and motorhome insurance. Our car insurance section is one of the most comprehensive resources in Australia, covering 50+ vehicle brands.

🏠 Homeowners & Renters

People looking for home, contents, renters, and landlord insurance. Includes first-home buyers, property investors, and tenants across the country.

❤️ Health & Life

Australians researching health insurance to access private medical treatment, and life insurance to protect their families and dependants.

✈️ Travellers & Pet Owners

Australians planning domestic and international trips who need travel cover, plus pet owners looking for the right insurance for their dogs and cats.

Advertising Options

Flexible options to match your goals and budget.

📊

Display Advertising

Banner placements across the site, reaching visitors as they browse and compare insurance options across all 21 categories.

  • Banner ads on comparison pages
  • Target specific insurance categories
  • Desktop and mobile placements
  • Performance tracking provided
  • Flexible budget options
  • A/B testing available
📝

Content Partnerships

Sponsored reviews, co-branded guides, and editorial content that positions your brand as a trusted option for Australian consumers.

  • Sponsored provider review page
  • Co-branded insurance guides
  • Editorial-quality content
  • Permanent placement on site
  • Internal linking from relevant pages
  • SEO benefits for your brand

How It Works

Getting started is simple. Here's the process from enquiry to go-live.

1

Get in Touch

Send us a message via our contact form or email hello@compare.com.au. Tell us about your brand and goals.

2

We Tailor a Package

We'll put together a package that matches your target audience, budget, and objectives - whether that's brand awareness, leads, or direct traffic.

3

Go Live

Once approved, your campaign goes live across the relevant sections of Compare.com.au. We provide regular performance updates and reporting.

Our Commitment to Transparency

Advertising partnerships do not affect the integrity of our comparisons.

🏷️ Clearly Labelled

All sponsored content and advertising is clearly labelled so visitors always know what is paid placement and what is editorial content. We follow the Ad Standards guidelines for transparency.

📋 Complete Comparisons

Advertising partnerships never affect the completeness or order of our comparison tables. Every relevant provider is included regardless of whether they advertise with us.

✅ Editorial Control

We maintain full editorial control over all content on the site. Sponsored reviews and content partnerships are clearly distinguished from our own editorial work.

⚖️ Regulated Market

All insurers featured on Compare.com.au are regulated by the Australian Prudential Regulation Authority (APRA) and hold an Australian Financial Services Licence from ASIC.

Ready to Reach Australian Insurance Shoppers?

Get in touch to discuss advertising options that fit your brand and budget. We'll get back to you within 1-2 business days.

Contact Us