AMP has been part of New Zealand's insurance landscape for over 160 years. We've assessed their farm, home, and car insurance products using customer feedback, editorial analysis, and publicly available data to give you the full picture. Note: AMP's life insurance book was sold to Resolution Life in 2020 and AMP no longer writes new life insurance policies.
In This Review
What is AMP Insurance and who's behind it?
AMP has been operating in New Zealand for over 160 years, making it one of the longest-established financial services brands in the country. Originally founded in Australia in 1849, AMP expanded to New Zealand in 1854 and has maintained a significant presence across insurance, KiwiSaver, and wealth management ever since.
AMP's general insurance products - particularly Farm & Lifestyle Block Insurance - are underwritten by Vero Insurance New Zealand Limited, part of the Suncorp Group. This underwriting arrangement means policyholders benefit from Vero's financial strength and claims infrastructure while accessing AMP's rural expertise and distribution network.
AMP is particularly well known for its focus on rural New Zealand, offering specialised farm and lifestyle block insurance products that cater to the unique needs of farmers and rural property owners. AMP currently offers:
AMP's strength lies in its deep understanding of rural New Zealand. While it offers standard personal insurance lines (home, contents, car), it is the farm and lifestyle block insurance products that set AMP apart from most other NZ insurers. Policies can be arranged through AMP's adviser network or directly via amp.co.nz.
How customers rate AMP across major review platforms
Note on ratings: AMP's Google and Product Review ratings reflect a broad mix of insurance and KiwiSaver customer experiences. The Canstar Outstanding Value Award specifically recognises AMP's farm insurance products. Trustpilot has a small sample size and may not be representative. We weight ratings by review volume in our overall assessment. We do our best to keep all data up to date and accurate. If you've noticed something incorrect, please let us know.
Common themes from 320+ customer reviews across Google and Product Review NZ
Have been with AMP for our farm insurance for over 15 years. They understand rural NZ better than most other insurers and the claims process has always been straightforward for us.
AMP sorted our lifestyle block cover quickly. The policy included everything we needed for the property, sheds, fencing, and our horses. Good to deal with overall.
Claimed on our milk insurance after a vat contamination event. AMP paid out within two weeks and the process was far less stressful than I expected it to be.
Decent farm insurance but the website and online tools feel dated compared to newer insurers. Would prefer to manage more of our policy online without needing to phone.
Switched our farm plan from another provider and found AMP's rural team knowledgeable. Cover is comprehensive and pricing was competitive for what we needed.
Good range of products but took longer than expected to get a claim settled after storm damage to our barn. Communication could have been better during the process.
Reviews are paraphrased summaries of verified customer feedback. Theme percentages are based on our analysis of the most recent 200 Google and Product Review NZ reviews as of March 2026.
What you can insure with AMP
Comprehensive cover for rural properties including farmhouses, farm buildings, fencing, water systems, and land. AMP's flagship product, underwritten by Vero Insurance NZ Ltd. Winner of the Canstar Outstanding Value Award.
Tailored commercial insurance for working farms. Covers livestock, liability, milk contamination, business interruption, and farm vehicles. Designed for primary producers across New Zealand.
Dwelling cover for residential properties across New Zealand. Includes natural disaster cover via EQC and options for specified items like swimming pools and retaining walls.
Cover for personal belongings inside the home, including furniture, electronics, clothing, and valuables. Optional portable items cover for belongings taken outside the home.
Comprehensive, third-party fire & theft, and third-party only cover for vehicles. Standard personal vehicle insurance with multi-policy discount options.
AMP's life insurance book was sold to Resolution Life in 2020. AMP no longer writes new life insurance policies. Existing life insurance policyholders were transferred to Resolution Life. AMP continues to offer KiwiSaver investment funds.
The good and the not-so-good based on customer reviews and our analysis
How much does AMP farm insurance cost? Indicative examples based on market analysis
AMP does not publicly list fixed premiums for farm or general insurance. Like all insurers, pricing is calculated based on individual risk profiles, property details, and cover requirements. Based on market reports and customer feedback, here are indicative annual premiums for common rural profiles:
Disclaimer: These are indicative estimates based on publicly available market data and general industry benchmarks, not official AMP quotes. Your actual premium will vary significantly based on your specific property, location, stock numbers, claims history, and cover requirements. Get an accurate quote through amp.co.nz or an AMP adviser. We do our best to keep all data up to date and accurate. If you've noticed something incorrect, please let us know.
Premiums vary significantly by region. Flood-prone, earthquake-risk, and high-crime areas attract higher premiums than low-risk rural locations.
The number, size, age, and construction type of farm buildings and dwellings all influence the premium. Newer buildings with compliant wiring and roofing cost less to insure.
The type and number of animals covered affects pricing. Dairy herds, beef cattle, and high-value breeding stock each carry different risk profiles.
A clean claims history over the past 3 to 5 years will typically result in lower premiums. Recent claims - especially weather-related - can increase costs.
Choosing higher voluntary excesses or reducing cover scope (e.g. excluding certain outbuildings) can lower your premium. Full replacement cover costs more than indemnity.
Insuring your home, contents, car, and farm under AMP may qualify for multi-policy discounts, potentially reducing overall costs.
AMP vs. other NZ insurers with rural and farm cover
| Feature | AMP | FMG | Vero | NZI | Tower |
|---|---|---|---|---|---|
| Overall Rating | 3.8/5 320+ reviews | 4.2/5 | 3.7/5 | 3.6/5 | 4.0/5 |
| Farm Insurance | Specialist | Specialist | Available | Available | Not offered |
| Lifestyle Block | Available | Available | Available | Limited | Not offered |
| Milk Insurance | Available | Available | Via broker | Via broker | Not offered |
| Home & Contents | Available | Available | Available | Available | Available |
| Car Insurance | Comp, TP, TPFT | Available | Comp, TP, TPFT | Comp, TP, TPFT | Comp, TP, TPFT |
| Online Quotes | Via adviser | Via adviser | Via broker | Via broker | Instant |
| Rural Adviser Network | Nationwide | Nationwide | Limited | Limited | None |
| Price Range | $$$ | $$$ | $$$ | $$$ | $$ |
Disclaimer: Ratings are aggregated from Google, Canstar, and Product Review NZ where available. Product availability and pricing are indicative based on publicly available information. Features may change - verify directly with each insurer. We do our best to keep all data up to date and accurate. If you've noticed something incorrect, please let us know.
Other NZ insurers worth considering, especially if AMP doesn't fit your needs
New Zealand's specialist rural insurer, owned by its policyholders. FMG focuses exclusively on rural NZ, offering farm, lifestyle block, and rural home insurance. A strong alternative for farmers who want a mutual insurer with deep rural expertise.
Part of the Suncorp Group and one of NZ's largest general insurers. Vero underwrites AMP's farm insurance and also offers its own product range through brokers. Covers farm, home, car, contents, and commercial insurance.
NZ-owned insurer with a strong digital platform. While Tower does not offer farm-specific insurance, it provides competitive home, contents, and car insurance with a modern online experience. May suit those looking for personal lines cover.
Part of the IAG group, AMI offers a full range of personal insurance including home, contents, car, and travel. Strong in regional NZ with a large branch network. A solid option for bundling multiple personal insurance policies.
AMP may suit some customers well, but is not the best fit for everyone
AMP's deep rural expertise and specialised farm insurance products make it a strong option for dairy, sheep, beef, and mixed farming operations across New Zealand.
If you own a lifestyle property with sheds, fencing, animals, or other rural features, AMP offers tailored cover that standard home insurers may not provide.
Insuring farm, home, contents, and car under AMP may qualify for multi-policy discounts. Worth exploring if you prefer a single provider for most of your insurance needs.
Urban customers looking for cheap car or home insurance only, those who want a fully digital self-service experience, or anyone prioritising the lowest possible premiums over rural-specialist advice.
Compare.org.nz's editorial assessment of AMP Insurance
AMP Insurance has carved out a clear position in the New Zealand market as a provider with genuine rural expertise. Its Farm & Lifestyle Block Insurance, underwritten by Vero Insurance NZ Ltd, is well regarded by customers and has won the Canstar Outstanding Value Award - a notable recognition in a competitive rural insurance market.
Where AMP falls short is in its digital experience and general insurance products. Customers used to the ease of online-first insurers like Tower may find AMP's adviser-driven model less convenient. For standard home, car, and contents insurance, AMP's offerings are competent but not strongly differentiated from other mid-range providers.
For farmers, lifestyle block owners, and rural New Zealanders who value specialist knowledge and personalised adviser support, AMP remains a strong contender. For urban customers seeking the most competitive pricing or a digital-first experience, other options may be more suitable.
Common questions about AMP Insurance
How we research and rate insurance companies
This review is based on data collected from the following sources, last verified in March 2026:
Our editorial scores (out of 10) are calculated using a weighted methodology that considers:
Disclaimer: Nothing on this page constitutes financial advice. Scores are editorial opinion based on publicly available data. Always verify details directly with your insurer and consider seeking professional advice for your specific situation. We do our best to keep all data up to date and accurate. If you've noticed something incorrect, please let us know.
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