ASB Bank distributes insurance through partnerships with IAG (general insurance) and AIA (life & health). We've aggregated ratings from Trustpilot, Canstar, and Consumer NZ to give you the full picture.
In This Review
What is ASB Insurance and who's behind it?
ASB Bank was established in 1847 as the Auckland Savings Bank and became a full commercial bank in 1987. It is a wholly-owned subsidiary of the Commonwealth Bank of Australia (CBA), which acquired 75% of shares in 1989 and the remaining 25% in 2000. ASB is one of New Zealand's four major banks and operates nationwide with branches, digital banking, and a mobile app. ASB holds an AA- credit rating from S&P.
ASB does not manufacture its own insurance products - it distributes insurance through partnerships with specialist underwriters. IAG New Zealand Limited underwrites ASB's general insurance products (car, home, contents, landlord), while AIA New Zealand Limited underwrites ASB's life, health, and income protection insurance.
ASB discontinued retail travel insurance from 1 April 2023, which was previously underwritten by Chubb Life Insurance New Zealand. AIG provides complimentary travel cover for ASB Visa Platinum Rewards cardholders only.
The company offers a range of insurance products through its banking channels:
ASB Insurance is available through the ASB app, online banking, phone (0800 200 252), or in-branch. Multi-product discounts are automatically applied when holding two or more eligible policies. Get a quote at asb.co.nz/insurance.
How customers rate ASB Insurance across major review platforms
Note on rating discrepancy: ASB's Trustpilot rating (1.6/5) covers all ASB Bank services, not just insurance. Canstar rates ASB 3/5 overall for Home & Contents, with a stronger 4/5 for claims and flexibility. Consumer NZ's October 2024 survey of 6,415 respondents placed ASB below average and last among the four major banks for car, house, and contents insurance. We weight ratings by review volume and specificity in our overall assessment. We do our best to keep all data up to date and accurate. If you've noticed something incorrect, please let us know.
Common themes from customer reviews across Trustpilot, Geekzone, and Reddit
Having everything in one app - banking and insurance - is genuinely handy. Lodged a claim through the app with photos and had a claims manager assigned within 24 hours.
Multi-policy discount was automatically applied when I added contents to my existing car policy. Simple process through online banking.
Claim denied over strict wording about gradual damage. The documentation they required was extensive - photos, receipts for every single item. Exhausting process.
AIA Vitality is a good perk - earned Woolworths vouchers and Airpoints just for staying active. The 10% premium discount helped offset the cost.
Premium went up 25% at renewal with zero claims. When I questioned it, they blamed rising costs. Found a better deal with a specialist insurer.
Convenient if you already bank with ASB but premiums are mid-range to above average. The Cordell Sum Sure calculator was useful for working out rebuild costs.
Reviews are paraphrased summaries of verified customer feedback. Theme percentages are based on our analysis of the most recent 200 Trustpilot, Geekzone, and Reddit reviews as of March 2026.
ASB distributes insurance through IAG (general) and AIA (life & health) partnerships
Three tiers of vehicle cover underwritten by IAG. Optional Roadside Rescue and Excess-Free Glass add-ons available.
Full replacement cover up to sum insured, with temporary accommodation, stress payment, and natural hazard cover. Underwritten by IAG.
New-for-old replacement value cover including children's possessions at tertiary accommodation. Underwritten by IAG.
No standalone renters product, but ASB's Contents Insurance is available to renters - covering belongings whether renting or owning.
Landlord's Home and Contents Insurance covering rental property damage, intentional tenant damage, and loss of rent. Underwritten by IAG.
Covered under ASB's vehicle insurance policy alongside cars, trailers, boats, and caravans. Underwritten by IAG.
Campervans, caravans, and trailers covered under the vehicle insurance policy. Underwritten by IAG.
Private health insurance underwritten by AIA. Covers private hospitalisation, surgery, and diagnostic testing. Includes AIA Vitality programme access.
Underwritten by AIA. Lump sum or monthly payments on death. Includes AIA Vitality access with up to $560 in Woolworths vouchers or Airpoints Dollars annually.
ASB discontinued retail travel insurance from 1 April 2023. Existing policies purchased before that date remain covered by Chubb. AIG provides complimentary travel cover for ASB Visa Platinum Rewards cardholders only.
ASB does not offer pet insurance. Consider a specialist pet insurer for cover.
ASB does not offer a dedicated classic car insurance product. Standard vehicle policy only.
The good and the not-so-good based on customer reviews and our analysis
How much does ASB car insurance actually cost? Indicative examples based on market analysis
ASB Insurance positions itself in the mid-range to above-average bracket of the NZ market. Premiums vary based on cover level, vehicle type, location, excess, and driver profile. Multi-policy discounts and age-based discounts may reduce costs. Here are indicative monthly premiums for common driver profiles:
Disclaimer: These are indicative estimates based on publicly reported customer experiences and market comparisons, not official ASB Insurance quotes. Your actual premium will vary based on your specific circumstances. Get an accurate quote at asb.co.nz/insurance or call 0800 200 252. We do our best to keep all data up to date and accurate. If you've noticed something incorrect, please let us know.
Auckland typically costs more than regional areas due to higher theft and accident rates.
Higher-value vehicles cost more to insure. SUVs and performance cars attract higher premiums than sedans.
No claims in the past 3-5 years can reduce your premium. Recent at-fault claims increase it.
Garage parking is cheapest. Off-street parking costs moderately more. Street parking attracts the highest premiums.
Choosing a higher voluntary excess ($500-$1,000) can reduce your monthly premium by 10-20%.
Holding two or more eligible car, home, contents, or landlord policies with ASB triggers automatic multi-product discounts.
ASB Insurance vs. other popular NZ car insurers
| Feature | ASB Insurance | Tower | AMI | AA Insurance | Cove |
|---|---|---|---|---|---|
| Overall Rating | 2.8/5 231 reviews | 4.0/5 | 3.9/5 | 3.8/5 3,131 reviews | 4.7/5 2,381 reviews |
| Cover Types | Comp, TP, TPFT | Comp, TP, TPFT | Comp, TP, TPFT | Comp, TP, TPFT | Comprehensive only |
| Online Quotes | Instant | Instant | Instant | Instant | Instant |
| Billing | Monthly or Annual | Monthly or Annual | Monthly or Annual | Monthly or Annual | Monthly only |
| Underwriter | IAG | Own licence | IAG | Vero/Suncorp | Own licence |
| Banking Integration | Yes - ASB app | No | No | No | No |
| Multi-Policy Discount | Automatic | Available | Available | Available | No |
| Product Range | 9 categories | 8 categories | 10 categories | 13+ categories | 3 categories |
| Canstar Rating | 3/5 | 5/5 | 4/5 | 5/5 | N/A |
| Price Range | $$-$$$ | $$$ | $$$ | $$$ | $$ |
Disclaimer: Ratings are aggregated from Trustpilot, Canstar, and Consumer NZ where available. Pricing is indicative based on market comparisons and customer reports. Features may change - verify directly with the insurer. We do our best to keep all data up to date and accurate. If you've noticed something incorrect, please let us know.
Other NZ insurers worth considering, depending on your priorities
NZ-owned insurer with a strong digital platform. Canstar Home & Contents Insurer of the Year 2025 (second consecutive year). Known for risk-based pricing and SmartDriver discounts.
Also underwritten by IAG (same as ASB's general insurance). Offers a full range of personal insurance with strong regional presence and multi-policy discounts.
NZ's Most Trusted General Insurer for 15 years. Covers all 13 insurance categories. AA Member discounts based on membership duration. 3,131+ reviews across platforms.
Digital-first insurance brand offering car and pet insurance at competitive prices. Monthly billing with no lock-in contracts. May suit drivers aged 21+ who prioritise value and a fully online experience.
ASB Insurance may suit some customers more than others
Banking integration means managing insurance alongside everyday banking in one app. Multi-product discounts are automatically applied when bundling policies.
Car, house, contents, landlord, life, and health insurance available through one banking relationship. Single dashboard for all financial products.
Life and health customers get access to AIA Vitality - earn up to $560/year in Woolworths vouchers or Airpoints Dollars, plus a 10% premium discount.
Budget-focused customers, those wanting pet or travel cover, or anyone who values strong customer satisfaction ratings - specialist insurers like FMG and MAS consistently score higher.
Compare.org.nz's editorial assessment of ASB Insurance
ASB distributes insurance through reputable underwriters - IAG for general insurance and AIA for life and health. The IAG backing provides established claims infrastructure, while the AIA Vitality programme adds genuine value for life and health policyholders. Banking integration and automatic multi-product discounts are compelling for customers who already bank with ASB.
However, ASB's insurance ratings are notably weaker than specialist insurers. Consumer NZ's October 2024 survey placed ASB last among the four major banks for insurance satisfaction, and all four banks ranked below specialist insurers like FMG (78-79% satisfaction) and MAS (76-81% satisfaction). Canstar rates ASB 3/5 overall for Home & Contents - respectable but not market-leading.
For existing ASB banking customers who value convenience and bundled discounts, ASB Insurance is a reasonable option. Those prioritising the strongest customer experience or lowest price may find alternatives like Tower, the insurance brand Cove, or AA Insurance more suitable.
Common questions about ASB Insurance
How we research and rate insurance companies
This review is based on data collected from the following sources, last verified in March 2026:
Our editorial scores (out of 10) are calculated using a weighted methodology that considers:
Disclaimer: Nothing on this page constitutes financial advice. Scores are editorial opinion based on publicly available data. Always verify details directly with your insurer and consider seeking professional advice for your specific situation. We do our best to keep all data up to date and accurate. If you've noticed something incorrect, please let us know.
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