Elders Insurance is one of Australia's most established rural insurance specialists, backed by ASX-listed Elders Limited - a company with roots stretching back to 1840. With a nationwide network of local agents who understand regional and farming risks, Elders provides tailored coverage for broadacre, livestock, farm buildings and rural properties.
In This Review
What is Elders Insurance?
Elders Insurance is the insurance division of Elders Limited, one of Australia's oldest and most recognisable rural services companies. Listed on the ASX under the ticker ELD, Elders Limited has been serving Australian farmers and regional communities since 1840, making it one of the longest-standing businesses in the country.
The insurance arm leverages Elders' unparalleled network of local agents based in regional and rural towns across every state and territory. These agents are not just insurance brokers - they are embedded in their communities and often have agricultural backgrounds themselves, giving them a practical understanding of the risks facing farmers, graziers and rural property owners.
Elders Insurance offers specialist cover for broadacre farming operations, livestock, farm buildings, machinery and equipment, farm motor vehicles, and rural homesteads. The product range is designed to be flexible enough to cover everything from a small hobby farm to a large-scale commercial cropping or pastoral enterprise.
While Elders' strength lies squarely in the rural and agricultural market, the brand also provides standard personal insurance products including car, home and contents insurance for regional customers. The local agent model means that policy tailoring and claims support are handled face-to-face rather than through call centres, which resonates strongly with the rural customer base.
For Australian farmers and rural property owners, Elders Insurance combines deep agricultural knowledge with the personal service of a local agent network that most city-based insurers cannot replicate.
Elders Insurance Ratings Across Review Platforms
Disclaimer: Ratings are sourced from public review platforms and awards as of April 2026. Individual experiences may vary. Scores are aggregated for informational purposes only and do not constitute financial advice. Refer to ASIC's MoneySmart website for guidance on choosing insurance.
What Customers Say About Elders Insurance
Our Elders agent drove out to the property the day after we reported storm damage to the wool shed. Had a builder's quote within the week and the claim was approved promptly.
Have insured our cattle property with Elders for 20 years. The local knowledge and personal service is something you simply cannot get from an online insurer.
Good for the farm side but the personal car insurance is not as competitive as what you can get from a dedicated car insurer online.
Premium for our property in a bushfire zone has nearly doubled in five years. The cover is excellent but affordability is becoming a real issue.
Livestock cover gave us peace of mind during the drought. When we lost stock, the claim process was handled with genuine empathy by our local agent.
Disclaimer: Review highlights are sourced from public review platforms for informational purposes only. Individual experiences may vary and do not represent guaranteed outcomes. This content does not constitute financial advice. Visit ASIC's MoneySmart website (moneysmart.gov.au) for guidance on choosing insurance products.
Elders Insurance Products
Comprehensive cover for farm buildings, sheds, silos, fencing and fixed infrastructure against fire, storm, flood and other insured events.
Cover for cattle, sheep, goats and other livestock against death from accident, illness, natural disaster and transit. Tailored to the scale and type of operation.
Protection for standing crops, harvested grain and hay against hail, fire, frost and other perils. Available for wheat, barley, canola, pulse crops and more.
Cover for tractors, harvesters, farm vehicles and other machinery and equipment. Includes breakdown, accidental damage and theft.
Elders Insurance Pros and Cons
Elders Insurance Pricing
Elders Insurance premiums for farm and rural properties vary enormously based on property size, location, natural hazard exposure, stock numbers and the scope of coverage. Pricing is typically obtained through a consultation with a local Elders agent.
Disclaimer: All pricing figures are indicative estimates based on publicly available data and general profiles. They are not binding quotes. Farm insurance premiums vary enormously based on property, location, operations and risk factors. Contact your local Elders agent for an actual quote or refer to ASIC's MoneySmart website (moneysmart.gov.au) for guidance on comparing insurance.
Bushfire, flood and cyclone risk zones significantly increase premiums. Properties in high-risk areas may face substantial loading based on hazard mapping data.
Larger properties with more buildings, fencing and infrastructure cost more to insure. The type of farming operation - cropping, grazing, mixed - also affects the risk profile.
The total value of buildings, machinery, livestock and crops determines the maximum potential payout and directly impacts the premium.
Properties with a history of claims may attract higher premiums. Conversely, long claim-free periods can result in more favourable pricing through your Elders agent.
The breadth of cover selected - building only, livestock, crops, machinery, liability - all add to the total premium. Bundling multiple coverages under one policy may provide efficiencies.
Elders Insurance vs Other Rural Insurers
| Feature | Feature | Elders Insurance | WFI (IAG) | CGU Farm |
|---|---|---|---|---|
| Overall Rating | 4.0/5 | 4.1/5 | 3.9/5 | |
| Local Agent Network | Yes (extensive) | Yes | Yes (broker) | |
| Livestock Cover | Yes | Yes | Yes | |
| Crop Insurance | Yes | Yes | Yes | |
| Farm Buildings | Yes | Yes | Yes | |
| Farm Motor/Machinery | Yes | Yes | Yes | |
| Online Quote | No (agent only) | No (agent only) | No (broker only) | |
| Personal Lines (Car/Home) | Yes | Yes | Yes | |
| Parent Company | Elders Limited (ASX) | IAG | IAG | |
| Agriculture Heritage | Since 1840 | Since 1919 | Since 1854 |
Disclaimer: Comparison data is based on publicly available information as of April 2026. Features and pricing may change. Verify details directly with each insurer before purchasing. This comparison does not constitute financial advice. Refer to ASIC's MoneySmart website (moneysmart.gov.au) for guidance.
Alternatives to Elders Insurance
Part of IAG, WFI is another major rural insurance specialist with a strong local agent network and comprehensive farm cover options.
CGU offers farm insurance through its broker network. Part of IAG with 165+ years of history and broad coverage for agricultural operations.
QBE offers rural and farm insurance through its broker and agent network. Strong financial backing from one of Australia's largest global insurers.
Who Is Elders Insurance Best For?
Elders' deep roots in Australian agriculture mean their agents understand the practical realities of farming operations. From broadacre cropping to cattle grazing, the coverage is built around how farms actually work.
The local agent model means you deal with someone in your town who knows the local risks, the local builders and the local conditions. This face-to-face relationship is valued by rural customers who prefer personal service.
Farms with buildings, livestock, crops, machinery and a homestead can bundle everything under one Elders policy, simplifying administration and potentially accessing package pricing through the agent.
Farmers who already use Elders for livestock sales, real estate, financial services or agronomy benefit from consolidating their insurance with the same relationship, creating a single point of contact for multiple rural services.
Our Verdict on Elders Insurance
Elders Insurance delivers specialist rural coverage backed by one of the most recognised names in Australian agriculture. The local agent network is the standout strength - having an insurance professional in your regional town who understands farming is a genuine competitive advantage that online-only insurers cannot replicate.
The product range covers the full spectrum of farm risks from broadacre crops and livestock through to buildings, machinery and the homestead. The ability to bundle everything under one policy with one local contact simplifies what can otherwise be a complex insurance landscape for farming operations.
The limitations are rising premiums in high-risk zones - a challenge facing the entire rural insurance market - and a lack of digital tools for policy management. Farmers in bushfire or flood-prone areas should actively compare quotes through multiple rural agents, as premium variation can be significant.
Common questions about Elders Insurance
How we research and rate insurance companies
This review is based on data collected from the following sources, last verified in April 2026:
Our editorial scores (out of 10) are calculated using a weighted methodology that considers:
Disclaimer: Our review methodology is for informational purposes only and does not constitute financial advice. Scores represent editorial opinion based on publicly available data. Individual experiences may vary. Always read the Product Disclosure Statement (PDS) before purchasing insurance. For independent guidance on choosing insurance, visit ASIC's MoneySmart website at moneysmart.gov.au.
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